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Chairlift

Chairlift – evidence that all you need is cash and an ad exec to make your dreams come true. Not that we needed more proof.

Chairlift are more like a stair-lift, they’d be well suited to a soft-focus daytime TV ad with Esther Ransen clambering down some stairs in a chair. The tunes are droll, weather-proof rubbish. They're hitting the big time because the only decent piece of music they made was in the itunes ad and now they’re everywhere, presumably because people think they produce tunes like the one in the itunes ad. They don’t, they got lucky that one time, the rest is guff, don’t bother.

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