Cheryl Cole, sorry Cheryl as she now wishes to be known, has lined up an arena tour for the autumn, to promote her new album A Million Lights, the follow-up to 2010’s Messy Little Raindrops.
The one-name gimmick is part of a marketing campaign to turn Cheryl into one of those iconic pop culture characters like Madonna, Cher or Sooty who are instantly recognisable even without the surname.
The new album is also an attempt to reposition Cheryl in the marketplace, and gloss over those humble reality show beginnings in Girls Aloud. In addition to the hit single Call My Name written by Calvin Harris, the album includes tracks written by Taio Cruz and the somewhat classier chanteuse Lana Del Rey.
"I noticed Lana about a year ago,” Cheryl told Capital FM. "I was hearing these songs that were really fresh to my ear and amazing and I asked the guy who she was and he said, 'Watch out for her, it's a girl called Lana Del Rey'. It all happened really organically just like that. And then Video Games came out and I fell in love with her as an artist as well, so yeah, she's super talented."
The tour begins at Nottingham Capital FM Arena on October 6 and continues through to Newcastle Metro Arena on October 17. Tickets go on sale from 9am on June 15. Ex Ashley Cole, or just Ashley if you prefer, is presently on his own arena tour with the England football team, playing stadiums in Ukraine and Poland.