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Chris Brown campaign could backfire

The sticker campaign against Chris Brown’s new album may have backfired, a spokesman for the record retail chain HMV has suggested. Protestors targeted the controversial rap star by stickering his CDs in the Cambridge vranch of HMV with the message, "This Man Beats Women".

The guerrilla campaign’s consequent publicity might have inadvertently helped Brown, the spokesman said. "We were as surprised as anyone when the stickers appeared in one of our stores outside of London at the back end of last week," they said. "Obviously someone must have snuck in to put them on a handful of CDs, and although they weren't up very long before staff removed them, the person responsible managed to take a snap and send it out to media."

The pictures had spread quickly on Twitter. "I guess they got their point across pretty effectively – with widespread coverage around the world," the spokesman acknowledged, "though, by the same token, quite a few more people now know there's a new Chris Brown album out."

Any publicity is good publicity seems to be the message, In which case Brown is in no danger of being ignored. The row is still rumbling about his new neck tattoo that seems to feature the image of a battered woman. Brown has claimed it is a Mexican sugar skull logo associated with the Day of the Dead but critics of the award-winning rapper claim it is insensitive at the least. "It is not Rihanna or an abused woman as erroneously reported," Brown’s representative insisted.

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