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Christmas jingles help selling goods and make their authors millionaires

  • Getty

We all know Christmas is coming when the little Santa and deer decorations begin to pop everywhere and the astonishing resilient ol' Christmas tunes get piped down non stop.

That's supposed to put us in a jolly mood for festive shopping, and according to expert provider Mood Media, it never fails to do so. In fact, subtly bombing us with those Merry Christmas shopping vibes works so well that nowadays providers such as the Muzak creator Mood Media offer thousands of different playlists to suite the needs of the most diverse store.

Themed music is such a powerful marketing tool that no one wants to miss out, and from ethnic barbershops to bilingual shopping malls, everywhere where there's money to spend can see its potential enhanced by a selection tuned to its target customers.

And getting that Christmas tune right it's a win win for everyone, especially for its autors.

Recently, analysts looked at data from the Performing Rights Society (PRS), the British association of composers, songwriters and music publishers, in order to work out how much Christmas jingles are really worth. Their findings exceeded expectation.

The study, revealed last week, estimated how much those best loved Christmas classics have raked in so far this year. It resulted that Slade's "Merry Xmas Everybody" already earned its singer Noddy Holder a blimey £512,000 for the 2013 period. The song is currently celebrating its 40th anniversary, so we imagine Holder has been doing not bad so far.

Other Christmas winners emerged from the study are: The Pogues' "Fairytale of New York" already at £386,270 and Mariah Carey's "All I Want for Christmas Is You" with £347,615. Along with Carey's, the only other most recent song to feature in the top 10 was East 17's 1994 hit "Stay Another Day".

In truth, we have seen no major additions to the Christmas musical canon in almost two decades.

Lady Gaga, Coldplay and Justin Bieber are amongst the artists who tried to make the next big Christmas hit, but flopped despite the efforts As author Chris Klimek pointed out on Slate last week: “It's been 19 years since 'All I Want for Christmas Is You'. And that's really the last time a pop song has entered the public consciousness across genres and age groups."

And while there are songs that make a welcome return each year, some festive tunes are not as happily acclaimed.

This week a Costa Coffee poll to find Britain's most-hated Christmas song put Cliff Richard's 1988 hit "Mistletoe and Wine" at number 1. The chain has subsequently banned the song in all of its 1,600 branches.

Sorry to hear that, Sir Cliff, but we're sure that the PRS cheque for £98,408 and counting for 2013 royalties will keep you happy this Christmas too.

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