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In these cynical times, when our jaded eyes feel like they've seen everything there is to see on the telly, the only way to make a stir if you're a celeb with something to flog, is to get your advert banned. And that's precisely what our Beyonce's gone and done. Her ad is apparently too ‘too sexually provocative’ for kiddies and won't be shown on UK TV before 7.30pm.

Here it is below for your delectatation:

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