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I'm the personification of hip-hop

There’s nothing quite like a successful career in music to up the hubris factor a notch or two; you don’t need to be a genius to see that years of being told that you’re great and of selling a load of records can’t be good for the old ego. Will.i.am is no different, from the looks of it, either, telling everyone that he’s ‘the personification of hip-hop’. An interesting perspective on things, we’re sure you’ll agree.

‘If there's anyone that's the personification of hip-hop, I'm probably the most hip-hop n***a out of all these hip-hop n****s,’ he told Vibe. ‘But hip-hop editorial and blogs and even some of the hip-hop fans don't see it that way, which is cool. I'm going to win.

‘I'm going to win and win bigger than all these n****s are winning. Hip-hop is limiting itself and that also goes for editorially. Magazines and websites are the gatekeepers of what people think hip-hop is, but they actually end up limiting what hip-hop can be.’

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