Singer and judge on The Voice Jessie J was told to hide the truth about her sexuality. That’s the claim of a new unauthorised biography, suggesting that Jessie concealed her lesbian leanings in order to be more marketable.
The book, Jessie J: Who’s Laughing Now by Chloe Govan claims that the singer was advised to keep quiet about her sexuality because it might have endangered her record deal with Universal. Instead she was told to claim she was bisexual. She was reportedly incensed at the deception.
"Jessie might have been with boys in the past," Govan writes, "but she is 100 per cent gay. Jessie was openly lesbian and didn’t hide it. She was advised not to come out, though. Certain people thought being bi was trendy, exotic and a fashion statement. It would increase her allure."
It seems a bizarre claim that a person’s sexuality would affect the way she was perceived in the current pop climate, but Govan maintains it was all part of the marketing concept behind the singer. "Being gay would alienate people," she writes. "They knew how important image was and asked her to tone it down a bit. There are so many homophobes out there, they feared a career-damaging backlash."
Instead Jessie J seems well on the way to becoming the latest nation’s darling. She has followed the Cheryl Cole route to national treasure status, as a judge on a prime-time talent show, and The Voice has already taken her profile to a new level.