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My Bloody Valentine to give out free earplugs at gigs

Legendary shoegazers My Bloody Valentine have announced plans to give away free earplugs at gigs on their European tour later this year. The band are notorious for the stupid volume of their live show and have teamed up with Earplugshop.com to hand out disposable 'Moldex yellow' earplugs which will be available to fans when they arrive at the gigs.

A spokesperson for Earplugshop.com spoke about the initiative on the company's website: "I am very pleased to have struck a deal with such an ear-splittingly loud band as My Bloody Valentine, and respect to them for taking ear damage so seriously. By handing out these disposable earplugs at their gigs, the band is highlighting how important it is to protect ears from damage which, once set in, is irreversible."

My Bloody Valentine's European tour culminates in the All Tomorrow's Parties festival that they are set to curate at at Butlins in Minehead in December 2009.

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