It’s official – music streaming service Spotify now has over one million users who pay for the music streaming service, the firm announced yesterday.
Now over 15 per cent of total users choose to be paying subscribers - i.e. ones who use Spotify without having to listen to the godawful adverts.
Considering the seeming ubiquitousness of Spotify, that doesn’t sound that much. It has six million users in total, but get this – it’s not available yet in the United States. Chieftains at Spotify HQ hope to break America by the end of 2011, so expect users to rocket in the next two years.
Spotify founder Daniel Elk wrote on the company's blog: ‘It seems like only yesterday we were hatching ideas for a new music service in a tiny office-cum-apartment with a broken coffee machine, and the party we threw having reached one million users almost two years ago today was one to remember.’
Argh, the smugness of it all.