Rihanna is quite unapologetic about offering a special version of her latest album Unapologetic for a whopping £155. Fans of the singer who happen to have a lot of spare cash lying around can expect a few treats to be included in the package, although not the personal visit they might expect for that kind of price tag.
The album, to be released on November 19, features the number one single 'Diamonds'. The 'Deluxe executive platinum box' features no real diamonds, but purchasers will feel privileged given the wealth of extras that are on offer.
In addition to the music, the box set will feature a 2GB credit card-style USB, a Michael Muller print unisex t-shirt (purchasers might want to ask about sizes), seven art print 12x15 lithographs, three Unapologetic cover device adhesives, seven laptop stickers, an vinyl single of remixes of 'Diamonds', a View-Master containing 3D images depicting Rihanna's style transformation, a 40-page custom Rihanna notebook with handwritten notes, a mosaic poster and a personal note by Rihanna.
With album sales falling off or giving away to unexciting downloads, it’s apparent that Rihanna has gone the extra mile to give her fans something collectable, albeit at a price.
Those who want to see Rihanna in the flesh (and let’s face it, there is usually plenty showing, given the singer’s usual choice of outfits) she will be switching on the Christmas lights at London’s Westfield shopping centre in early December. Rumours suggest that she will pocket £5 million for doing the honours. Which should amount to little more than smiling and pressing a switch.
The organisers are expecting more than 20,000 people to throng to the Olympic Park to see the switch-on. "The Spice Girls were also discussed but Rihanna came out as the artist of choice," a source told The Sun. "Rihanna's thrilled she has been asked again. She knows it's a big deal and is totally up for it."