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Snoop Dogg is reborn

Snoop Dogg has promised a "rebirth" on his next album. His previous 11 albums have apparently not really showcased the sensitive and rounded human being that is the Dogg, and the new work will remedy that oversight.

"It's special," Snoop told MTV. "It's a real special project to me because it's like the reincarnation and the birth of me becoming who I really am."

Who might that be? Pray tell. "I never really knew who I was through music," he says. "I was always a very peaceful, kind, loving, caring individual and making music to symbolize that sometimes never was my key."

That might be something of an understatement. His past output, from 1993’s debut Doggstyle onwards, has tended to include copious references to "hos" and weed, which might have led listeners to assume he was a keen exponent of the gangsta lifestyle (or, at a stretch, an enthusiastic gardener). All these years though, it seems that the gangsta and pimp images were deceptive.

Or perhaps just insufficiently lucrative. After nearly 20 years in the business, Snoop feels he is ready to embrace the mainstream, and bring the new, mellow beautiful Snoop Dogg persona to the world’s arenas. At least the arenas in those parts of the world where he is not banned for his numerous drugs convictions. Snoop even had trouble getting into Australia, a nation with a tradition of extending a warm welcome to convicts.

"This record gives me an opportunity to reach the world of the stadium," he said, optimistically. "Those are the kind of songs that last 40, 50 years."

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